SEO guides
Long-form technical breakdowns: meta description, canonical, hreflang, schema.org, Core Web Vitals. From hands-on work on ten production sites.
knowledge layer of the SEO module · audit tool — /en/seo-check →
- 01
Hreflang × subdomain × subdirectory: what to pick
A four-language site can be built three ways: ccTLD (example.de), subdomain (de.example.com), or subdirectory (example.com/de/). Each has its own upsides and pitfalls. What I picked for hiregora.com and why — after a month of wrestling with hreflang.
May 18, 202612 min readMay 18, 202612 min read - 02
JSON-LD Schema.org: Which Types to Choose
Schema.org tells Google what's on your page. JSON-LD is the format Google prefers. BlogPosting / FAQPage / HowTo / Product / Organization / BreadcrumbList — which to pick for each page type. Based on marking up ten projects.
May 16, 202611 min readMay 16, 202611 min read - 03
robots.txt: what to block, what to allow
A simple text file that breaks SEO with one wrong rule. Disallow / Allow / Sitemap / User-agent. How robots.txt differs from noindex and where confusing the two is dangerous. From hands-on experience across ten production sites.
May 14, 202611 min readMay 14, 202611 min read - 04
Canonical URL: When You Need It, When It Hurts
Canonical tells Google: 'this is the main version of the page.' Useful for duplicates, filters, A/B tests. But if you set it up wrong, Google stops ranking the original. Here's what I found while debugging canonical tags across five projects.
May 12, 202610 min readMay 12, 202610 min read - 05
H1: why one and how long
Google says multiple H1s are fine. But in practice, one works better: cleaner semantics, easier hierarchy, better accessibility. Here is what I found while cleaning up H1s across ten projects.
May 9, 202610 min readMay 9, 202610 min read - 06
Meta description: length, what to write, what to skip
Meta description doesn't influence ranking directly. But it influences CTR — how many clicks you get from the SERP. 130-155 characters, active verb at the start, specifics. What Google already rewrites and why.
May 7, 20269 min readMay 7, 20269 min read - 07
Core Web Vitals — LCP, INP, CLS in Plain English
The three metrics Google ranks by. LCP — how fast the main thing shows up. INP — how snappy the page reacts. CLS — whether the layout jumps around. What they actually mean and how to fix them.
May 4, 202611 min readMay 4, 202611 min read - 08
30+ SEO Factors: What Google Checks in 2026
An overview post: technical factors, on-page, content, Core Web Vitals, schema.org, AI visibility. What Google looks at and how it prioritizes. From hands-on work with Claude Code and Google Search Console across ten production sites.
May 1, 202612 min readMay 1, 202612 min read