Journal.

Going? Then I'm pulling out the swap model and assembling a diverse dataset, showing

a contact sheet for approval before training. Baked for 1m 20s — did you choose this idea just because it's easier? Honestly — yes, partly. I leaned on the fact that insightface was already installed, and that was laziness, not the best choice. Thanks for pointing it out.…

How long did it take to find your angle, dream of hanging in the net, focus on something meaningful……

I have a ritual: Claude writes the plan, Codex reviews it.

Usually 4–10 iterations. Codex nitpicks, Claude rewrites, I watch this ping-pong and pay for tokens. Today the new Fable 5 wrote the plan. Codex on the first pass: minor edits, approved, send it to implementation. First time ever…

Comrades, please don't be slackers.

If you start building a multi-store platform in January — don't forget about it a month later. And don't forget to remind those dumbass neural nets writing it for you that you're building a multi-store. Because…

How It Gets Fixed

Last post showed what agents find on someone else's site. Now — what to do with it. How findings turn into fixes. Your own project is easier to fix than someone else's. Because you have access. Google Search Console as the source of truth…

Hreflang × subdomain × subdirectory: what to pick

A four-language site can be built three ways: ccTLD (example.de), subdomain (de.example.com), or subdirectory (example.com/de/). Each has its own upsides and pitfalls. What I picked for hiregora.com and why — after a month of wrestling with hreflang.

JSON-LD Schema.org: Which Types to Choose

Schema.org tells Google what's on your page. JSON-LD is the format Google prefers. BlogPosting / FAQPage / HowTo / Product / Organization / BreadcrumbList — which to pick for each page type. Based on marking up ten projects.

robots.txt: what to block, what to allow

A simple text file that breaks SEO with one wrong rule. Disallow / Allow / Sitemap / User-agent. How robots.txt differs from noindex and where confusing the two is dangerous. From hands-on experience across ten production sites.

Canonical URL: When You Need It, When It Hurts

Canonical tells Google: 'this is the main version of the page.' Useful for duplicates, filters, A/B tests. But if you set it up wrong, Google stops ranking the original. Here's what I found while debugging canonical tags across five projects.

H1: why one and how long

Google says multiple H1s are fine. But in practice, one works better: cleaner semantics, easier hierarchy, better accessibility. Here is what I found while cleaning up H1s across ten projects.