This is the project overview. What follows are three parallel accounts: business logic, admin panel tour, technical stack.
Each section stands on its own.
A catalogue of 839 listings that is rebuilt every morning from someone else's Google sheet and still never loses an indexed URL.
The site is public (aperwind.com), there is no NDA. Internal business metrics are not published.
This is the project overview. What follows are three parallel accounts: business logic, admin panel tour, technical stack.
Each section stands on its own.
The market, the buyer, the path through the site and the rules by which the catalogue decides what to show.
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What the person at the screen sees: catalogue storefront, sync approval, enquiries, sessions and replays.
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Repository, data layer, daily sync, rendering, SEO layer, media, deployment and technical debt.
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